National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
See the magic that is an all night gas station shop through the eyes of a little boy. Marc Sidelsky directed this Havas Worldwide spot. A young boy riding with his father discovers all the godies at total Bonjour for the first time. If you have kids, you know this phenomena, it's really quite cute.
Agency: HAVAS WORLD WIDE
Executive Creative Director:
Creative Director: FIONA O'CONNOR
Agency Producer: LEANNE CARR, SINDI HIRSCHOWITZ
Agency Art Director: JONATHAN WOLBERG
Copywriter: PAUL FRADE
PRODUCTION INFO
Production Company: BOUFFANT
Director: MARC SIDELSKY
Producer: SANRA BROEKMAN
Exec Producer: PETER CARR
Director of Photography: TIM PIKE
Production Art Director: GERHARD VAN ZYL
POST PRODUCTION INFO
Editor & Company: MARCELLE MOUTON @ DEEPEND POST
Visual Effects Company: SPLASH FX
Music Company/Composer/Sound: LIBRARY
Post Production Online: SPLASH FX
Post Production Offline: DEEPEND POST PRODUCTION