Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
Muhammad Ali's famous smack talking lends to be VO on this commercial, showing us Paralympic medalist and "Dancing With The Stars" finalist Amy Purdy snow boarding, running, dancing, posing as a model, and falling down, fixing her legs, picking herself back up. The marriage between Ali's smack talk and Amy's daily battle to get better at everything works pretty well with the editing. It's just a slight disconnect, since Amy never does any boxing.
Ad agency: Saatci & Saatchi LA
Music: Elias
Executive Creative Director: Vincenzo LoRusso
Creative Director: Michael Goldstein
Executive Producer: Ann Haugen
