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Oh I see what you did there. The dog isn't really missing. The boy just likes the adventure. And crying wolf.
Interestingly enough this is an Australian spot but was shot in Cape Town, South Africa.
Agency: Saatchi & Saatchi
City & country: Sydney - Australia
Agency producer: Llew Griffiths
Exec creative director: Damon Stapleton
Creative director: Steve Carlin
Art director: Darren Borrino
Copy writer: Stuart Turner
Production co: (+phone no:) Egg Films
City & country: Cape Town, South Africa
Director: Kevin Fitzgerald
Director of photography: Rob Malpage
Production co producer: Jon Ronbeck
Executive producer: Colin Howard
Post production co: Black Ginger
City: Cape Town
Editing company & city: Riot, Johannesburg
Editor: Gordon Midgley