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The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
Once a childhood staple
The broader campaign is designed to provide Toys’R’Us with an ownable platform by presenting it as a leading purveyor of play—an increasingly overlooked component of childhood that can play a crucial role in fostering imagination and creativity.
Creativity has been deemed the skill of the future by academics for its role in problem-solving and developing new ideas that help societies adapt
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Campaign Title: Imagination Included
Spot Title: Mr. Ferguson
Client: Toys’R’Us Canada
Director
