I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
I'll let it speak for itself - check out the CNN news story and then check out the banner ad in the left column of the page.
Holy craperoni! What a coup!
NOTE: I didn't want this überfunky visual to run away from us, so just in case elements have changed since I posted this bit, I took the precaution of taking a screenshot and posting it here. Enjoy.
runaway.gif
