DDB Paris created a billboard that harnesses the energy from oranges to illuminate a neon sign that reads "Natural Energy" and the Tropicana logo. Here's the how-to.
Tropicana - Energie Naturelle / Natural Energy - (2011)
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Executive Creative Director: Alexandre Hervé Creative Directors: Siavosh Zabeti, Alexander Kalchev Art Directors: Alexander Kalchev, Siavosh Zabeti Copywriters: Siavosh Zabeti, Alexander Kalchev Director: Johnny Hardstaff Account Director: Julie Régis Agency Producers: Guillaume Cossou, Florence Gabet Production Company: Unit9 Executive Producer: Piero Frescobaldi Producer: Michelle Craig Production Design: Alex Marden Installation / Special Build: Artem UK Sound Production Company: THE Editing Company: Final Cut
