Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
Sir Anthony Hopkins can do things with intensified irony levels, which is really what makes this idea. It almost feels like a throwback to earlier dot-com boost era with outpost.com tattoos on toddlers foreheads and dancing chimps. How can one sell something when it's free, hmm? ad agency: Wieden+Kennedy
