HOKA - “Together We Fly Higher” (2025)
HOKA’s new brand campaign, “Together We Fly Higher,” represents the highs and lows of the journey of training and
This takes the righteous anger cake. Rather than merely complain on Twitter about horrible airline service, Hasan Syed did one better and bought a promoted tweet.
This pretty much guaranteed a lot of eyeballs (25,000 according to Simpliflying ) would see it. I'm willing to bet the number is a lot higher now.
It makes sense though. If Syed had jump complained, at best it would have gotten a few retweets and then maybe a few hours later a "social listener," who works for British Airways would have shown up. Oh, did I say a few hours? I meant a full day after the fact. From the Telegraph:
BA responded to Syed's complaint on Twitter this morning, apologising for the delayed response and asking for Syed to direct message (DM) his baggage reference
Mr. Syed, I'm sorry about your ordeal. I hope they find the lost luggage. But damn dude, you are owning Twitter right now. Good one.
.@British_Airways To Fly. To Serve. pic.twitter.com/BMuuJLFXLV
— (@HVSVN) September 3, 2013
I refuse to stop running Twitter Ads until @British_Airways finds the lost luggage
— (@HVSVN) September 3, 2013