HOKA - “Together We Fly Higher” (2025)
HOKA’s new brand campaign, “Together We Fly Higher,” represents the highs and lows of the journey of training and
“You know, it doesn’t matter if you choose left or right because they’re both chewy, crunchy, and delicious,” a twin tells his brother. Unbeknownst to them, two bears are having the same conversation behind them. The bears continue... “You know what else I like?” .... Cut back to the twins: “the sound of the snap.”
The commercial ends with the tagline “Left or Right, a good decision either way” flashing across the screen. Ha! I love bizarre humor. Nicely underplayed too, which makes it even funnier.
Ad agency: Adam and Eve/DDB
Creative Directors: Colin Booth and Ben Stilitz
Copywriter: Ben Stilitz
Art Director: Colin Booth
Director: Harold Einstein