lottery
National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Look, I just wanna know - what the hell were the creatives on this job smoking? Where can I get some? And how did they make the client light up long enough to buy it? Oooh, oh, I see, it was the clients stash. Okay....
Also, who on earth is this targeted to? Frightening stuff. Uncle Sam wishes you a happy tax day.