I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
H&M named their new cityslickers sleek mens jeans a name that described the product - perhaps all too well.
While "Fit sliq" sounds like perfectly a harmless description of tight jeans to anglo ears - it's quite raunchy when read out loud in Swedish. It means cunnilingus. Pineapple lick. Sesame seed lick. I'm out of euphemisms, fit is a lot more than that in Swedish, it's the c-word. So the city slicker is now a [blank] licker. Okaaaay..... I'm sure H&M are laughing all the way to the bank as Swedish men and the occasional lesbian raid the stores for a pair of these naughty naughty jeans.
