As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
âCreated Differentâ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a âman-made natural wonderâ is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
You'll find these billboards along the Gene Autry Trail in California as their installation is as part of Desert X, an outdoor exhibition of site-specific art installed across the Coachella Valley.
Jennifer Bolande created the series, and describes them as camouflaged billboards. For a brief moment as you pass, the 2D photograph of the nature behind the billboard will align up perfectly with the real mountains in the background, forcing you the viewer to refocus on reality. Inspired by Burma Shave advertising Bolande's series called "visible distance/Second sight" advertises the nature which surrounds the billboards.
Burma Shave's billboards was a source of inspiration, but we'll also note that advertising has long considered the billboards as a creative space that works with the environment that surrounds it. For example, this spec work idea for Mustang wanted the billboard to blur the background, as if seen while driving very fast.
by now.
Brian Kane had a series of âunvertisementsâ, billboards along Massachusetts highways showing scenes of nature surrounding them, and images of the moon or milky way at night. The installation was named âHealing Toolâ after the photoshop tool that patches over errors, as Brian patched over the unnatural billboards in the landscape. Creator: Jennifer Bolande
