Super Bowl of Advertising 2012 - SPOILER ALERT - UPDATED 1/26 UPDATED! 1/26 More goodies have been released. We expect even more to come. Look out for another couple updates of the most complete ad bowl spoiler on the net. Find the latest updated post from 1/29: https://adland.tv/content/super-bowl-xlvi-ads-2012-spoiler-alert-updated-129 Super Bowl XLVI is just around the corner. This year NBC is charging an average of $3.5 million for each 30 second spot. Here’s a peek at what you’ll see in addition to a ton of NBC self-promo and most likely considering this is an election year, some political ads. 1ST QUARTER Hyundai Veloster Turbo and/or Genesis Coupe R-Spec: Spot will use testosterone to “play up the performance side of Hyundai”. Actor Jeff Bridges does the voiceover. The brand will also have a 60-second spot before kickoff. Created by: Innocean Worldwide Americas M&Ms: The 30-second spot introduces Ms. Brown, the new character in its line of animated spokescandies. Will Ms. Green and her engage in a cat fight? Who knows. She is described as “Ms. Brown is an intelligent woman with a sharp wit who finally decided to reveal herself after working for decades behind the scenes as “chief chocolate officer.” Created by: BBDO
UPDATED! 1/26 Coca-Cola: The polar bears are coming as part of the "Open Happiness" campaign. One ad in either 1st or 2nd quarter is a 30-second animated "Superstition" shows one of the bears watching the game with his fingers, toes, arms, legs and even his scarf crossed. The other is a 60-second "The Catch" has two versions. The bear cheering for the team that is losing at the time the commercial airs -- assuming the game is not tied at the time -- will make a gravity-defying catch of a flying bottle of Coke. The bears will be featured on the website throughout the game. As they sit on their "snowfa" in an Arctic cave, they will react to plays on the field, referees' calls and even commercials. At the same time, viewers can send tweets and emails to the bears with questions and comments, getting the bears responses at www.CokePolarBowl.com. Created by: Wieden + Kennedy It’s On:
UPDATED! 1/26 Coca-Cola: The polar bears are coming as part of the "Open Happiness" campaign. One ad in either 1st or 2nd quarter is a 30-second animated "Superstition" shows one of the bears watching the game with his fingers, toes, arms, legs and even his scarf crossed. The other is a 60-second "The Catch" has two versions. The bear cheering for the team that is losing at the time the commercial airs -- assuming the game is not tied at the time -- will make a gravity-defying catch of a flying bottle of Coke. The bears will be featured on the website throughout the game. As they sit on their "snowfa" in an Arctic cave, they will react to plays on the field, referees' calls and even commercials. At the same time, viewers can send tweets and emails to the bears with questions and comments, getting the bears responses at www.CokePolarBowl.com. Created by: Wieden + Kennedy Penguin Thief
3RD QUARTER UPDATED! 1/26 Dannon Oikos Greek Yogurt: 30-second spot starring John Stamos, which will include a “massive social media and public relations campaign”. This will be the first time for the brand to appear in the Super Bowl Ad lineup. You can watch the making of video here. Created by Poptent with advice of AOR Y&R New York. The winning submission was from Remy Neymarc, 21 from New Jersey. UPDATED! 1/26 Century 21: 30-second spot starring Donald Trump, Deion Sanders and Apolo Ohno, which will “demonstrate that Century 21 agents are “Smarter. Bolder. Faster.” This will be the first time for the brand to appear in the Super Bowl Ad lineup. Created by Red Tettemer & Parters in Philadelphia Watch the teaser here (looks like it’s part of a series):
This spot didn’t make it, so we’ll see what does:
Cars.com: A 30-second spot a car shopper’s inner confidence is unleashed from his neck and shoulder in the form of a Disco-singing head. Created by: DDB Chicago
Created by: Richards Group FOURTH QUARTER Hyundai Veloster Turbo and/or Genesis Coupe R-Spec: Spot will use testosterone to “play up the performance side of Hyundai”. Actor Jeff Bridges does the voiceover. Created by: Innocean Worldwide Americas Honda CR-V: The 60-second spot is is centered on the “leap lists” of ambitious life goals compiled by twenty- and thirtysomethings. The commercial will be released 10-14 days before the game. Created by: RPA UPDATED! 1/26 2nd Story Software/TaxACT: A 30-second spot promotes the software that allows people to prepare their federal taxes for free. Created by: J.W. Morton and Associates and Mechaniks
Watch the ad:
Created by: Crispin Porter & Bogusky CareerBuilder: A 30-second spot most likely showing a guy going on a business trip with two chimpanzees. Yes, they’re back. Funny bit is, all the web sources we have reported on this or have had links to the ads which have all been removed or made private. Hmm. Created by: In-house GM/Chevrolet: A consumer-generated 30-second spot will air created by a 26-year-old aspiring filmmaker from Long Island, NY. His film shows a new high school graduate who mistakenly thinks his parents gave him a new Camaro only to have a neighbor drive off in it. Created by: Zach Borst. Goodby Silverstein and Partners is lead US agency for Chevrolet. See the ad:
A :60 for the 500 Abarth (potentially) based on a “possible Super Bowl” spot they have posted on their Youtube page called “Seduction”. Thankfully J-Lo isn’t in it. Created by: Unknown
Created by: Unknown but Goodby Silverstein and Partners is lead US agency for Chevrolet. UPDATED! 1/26 GoDaddy.com: One of two 30-second spots. One will feature Danica Patrick and a rebirth of the group Pussycat Dolls. The other stars Patrick, Jillian Michaels covering Colombian model Natalia Velez with body paint to tout the company’s “.co” domain names. Created by: In-house Watch “Body Paint”:
History Channel: A 30-second spot will promote the channel’s show, “Swamp People”. Created by: In-house PepsiCo: Rumors have it that there will be two 30-second ads, although there may also be a :45 for PepsiMax. One of these will feature Melanie Amaro, the winner of Fox’s “X Factor”. Created by: TBWA/Chiat/Day UPDATED! 1/26 Priceline: After 14 years, William Shatner will be replaced by a new spokesperson on Super Bowl Sunday. Might it be Ferris Bueller? Created by: Butler, Shine, Stern & Partners Good Bye Shatner:
Created by: Unknown Teaser/Behind The Scenes:
LOCAL ADS UPDATED! 1/26 American Suzuki Motor Corporation - “Sled”: A 30-second spot will air in 21 markets highlighting the 2012 Suzuki Kizashi sport sedan.
Created by: TDA Boulder
Forbes has a nice write up of why brands find value in advertising in the Super Bowl and the do’s and don’t’s to follow: https://www.forbes.com/sites/keithlevy/2012/01/19/despite-super-price-tag-super-bowl-xlvi-advertising-time-still-super-valuable Mashable also put together an infographic showing what types of Super Bowl ads get shared the most: https://8.mshcdn.com/wp-content/uploads/2012/01/Superbowl-ads-infographic-917.jpg Also, check out this fun list of Super Bowl ad factoids and impress your friends and co-workers around the watercooler. Don’t forget, you’ll find us here on Super Bowl Sunday tweeting live and you’ll find all the commercials right here during and after the game in Adland’s Super Bowl Archive with 40 years of ads.src="adland.tv/uper-bowl-xlvi-ads-2012-spoiler-alert-updated-129 Super Bowl XLVI is just around the corner. This year NBC is charging an average of $3.5 million for each 30 second spot. Here’s a peek at what you’ll see in addition to a ton of NBC self-promo and most likely considering this is an election year, some political ads. 1ST QUARTER Hyundai Veloster Turbo and/or Genesis Coupe R-Spec: Spot will use testosterone to “play up the performance side of Hyundai”. Actor Jeff Bridges does the voiceover. The brand will also have a 60-second spot before kickoff. Created by: Innocean Worldwide Americas M&Ms: The 30-second spot introduces Ms. Brown, the new character in its line of animated spokescandies. Will Ms. Green and her engage in a cat fight? Who knows. She is described as “Ms. Brown is an intelligent woman with a sharp wit who finally decided to reveal herself after working for decades behind the scenes as “chief chocolate officer.” Created by: BBDO
UPDATED! 1/26 Coca-Cola: The polar bears are coming as part of the "Open Happiness" campaign. One ad in either 1st or 2nd quarter is a 30-second animated "Superstition" shows one of the bears watching the game with his fingers, toes, arms, legs and even his scarf crossed. The other is a 60-second "The Catch" has two versions. The bear cheering for the team that is losing at the time the commercial airs -- assuming the game is not tied at the time -- will make a gravity-defying catch of a flying bottle of Coke. The bears will be featured on the website throughout the game. As they sit on their "snowfa" in an Arctic cave, they will react to plays on the field, referees' calls and even commercials. At the same time, viewers can send tweets and emails to the bears with questions and comments, getting the bears responses at www.CokePolarBowl.com. Created by: Wieden + Kennedy It’s On:
Coca-Cola: The polar bears are coming as part of the "Open Happiness" campaign. One ad in either 1st or 2nd quarter is a 30-second animated "Superstition" shows one of the bears watching the game with his fingers, toes, arms, legs and even his scarf crossed. The other is a 60-second "The Catch" has two versions. The bear cheering for the team that is losing at the time the commercial airs -- assuming the game is not tied at the time -- will make a gravity-defying catch of a flying bottle of Coke. The bears will be featured on the website throughout the game. As they sit on their "snowfa" in an Arctic cave, they will react to plays on the field, referees' calls and even commercials. At the same time, viewers can send tweets and emails to the bears with questions and comments, getting the bears responses at www.CokePolarBowl.com. Created by: Wieden + Kennedy Penguin Thief
Created by: Team One and Attik
UPDATED! 1/26 Dannon Oikos Greek Yogurt: 30-second spot starring John Stamos, which will include a “massive social media and public relations campaign”. This will be the first time for the brand to appear in the Super Bowl Ad lineup. You can watch the making of video here. Created by Poptent with advice of AOR Y&R New York. The winning submission was from Remy Neymarc, 21 from New Jersey. UPDATED! 1/26 Century 21: 30-second spot starring Donald Trump, Deion Sanders and Apolo Ohno, which will “demonstrate that Century 21 agents are “Smarter. Bolder. Faster.” This will be the first time for the brand to appear in the Super Bowl Ad lineup. Created by Red Tettemer & Parters in Philadelphia Watch the teaser here (looks like it’s part of a series):
: The change in the fifth year of the campaign is ment to “take the baby to the next level,” said Nick Utton, chief marketing officer at E8Trade Financial. “It’s critically important to keep the baby fresh and engaging.” Created by: Grey New York This spot didn’t make it, so we’ll see what does:
Created by: DDB Chicago
youtube channel. Created by: Richards Group FOURTH QUARTER Hyundai Veloster Turbo and/or Genesis Coupe R-Spec: Spot will use testosterone to “play up the performance side of Hyundai”. Actor Jeff Bridges does the voiceover. Created by: Innocean Worldwide Americas Honda CR-V: The 60-second spot is is centered on the “leap lists” of ambitious life goals compiled by twenty- and thirtysomethings. The commercial will be released 10-14 days before the game. Created by: RPA UPDATED! 1/26 2nd Story Software/TaxACT: A 30-second spot promotes the software that allows people to prepare their federal taxes for free. Created by: J.W. Morton and Associates and Mechaniks
Best Buy: A 30-second spot is all that is known. Created by: Crispin Porter & Bogusky CareerBuilder: A 30-second spot most likely showing a guy going on a business trip with two chimpanzees. Yes, they’re back. Funny bit is, all the web sources we have reported on this or have had links to the ads which have all been removed or made private. Hmm. Created by: In-house GM/Chevrolet: A consumer-generated 30-second spot will air created by a 26-year-old aspiring filmmaker from Long Island, NY. His film shows a new high school graduate who mistakenly thinks his parents gave him a new Camaro only to have a neighbor drive off in it. Created by: Zach Borst. Goodby Silverstein and Partners is lead US agency for Chevrolet. See the ad:
General Motors: Rumored to have 4-5 30-second spots spread among Chevy Volt and Sonic and one for Cadillac (and probably even for the parent company). Created by: Unknown but Goodby Silverstein and Partners is lead US agency for Chevrolet. UPDATED! 1/26 GoDaddy.com: One of two 30-second spots. One will feature Danica Patrick and a rebirth of the group Pussycat Dolls. The other stars Patrick, Jillian Michaels covering Colombian model Natalia Velez with body paint to tout the company’s “.co” domain names. Created by: In-house Watch “Body Paint”:
Created by: In-house PepsiCo: Rumors have it that there will be two 30-second ads, although there may also be a :45 for PepsiMax. One of these will feature Melanie Amaro, the winner of Fox’s “X Factor”. Created by: TBWA/Chiat/Day UPDATED! 1/26 Priceline: After 14 years, William Shatner will be replaced by a new spokesperson on Super Bowl Sunday. Might it be Ferris Bueller? Created by: Butler, Shine, Stern & Partners Good Bye Shatner:
Telaflora: A 30-second spot featuring Adriana Lima pimping flowers for Valentine’s Day. Created by: Unknown Teaser/Behind The Scenes:
LOCAL ADS UPDATED! 1/26 American Suzuki Motor Corporation - “Sled”: A 30-second spot will air in 21 markets highlighting the 2012 Suzuki Kizashi sport sedan.
In the bank’s first Super Bowl ad, they’ll be encouraging viewers use the commercial break to pee. As ad people, we all know that’s what the game is for. The ad will only air in Colorado during Q3 and Q4. Created by: TDA Boulder
Mashable also put together an infographic showing what types of Super Bowl ads get shared the most: https://8.mshcdn.com/wp-content/uploads/2012/01/Superbowl-ads-infographic-917.jpg Also, check out this fun list of Super Bowl ad factoids and impress your friends and co-workers around the watercooler. Don’t forget, you’ll find us here on Super Bowl Sunday tweeting live and you’ll find all the commercials right here during and after the game in Adland’s Super Bowl Archive with 40 years of ads.
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