National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Children have always told us that half years are also important to them. And yet, until now there was no way to really celebrate it. This candle does not create a new moment of celebration from nothing. But responds in a simple way to a need that has been present for many generations of children.
Ad agency: Grey + Ogilvy, Paris
Chief Executive Officer - Matthieu Elkaim & Emmanuel Ferry
Chief Creative Officer - Matthieu Elkaim
Executive Creative Directors - Romain Repellin & Régis Boulanger
Strategic Planner - Lucas Scotti
Copywriter - Axel Goethals
Art director - Camille Covemaeker
Account director- Pauline Bouvet
Account manager - Lucie Latrobe
Producer - Adam Araujo
TV Production - Julien Sanson, Barthélémy de Champsavin, Quentin Lohr
Sound production - Johanne Kenniche, Céline Bazard, Jean-Jacques Hubert