In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
The not so fantastic photoshopped tattoos here depict endangered species on the backs of a man and a woman, with the line: "It's never too early to save your back". The product, chairs that help you hold a better posture, is hidden away all Cannes-like in the corner.
It might work better in Italian, but seems a long walk for a ham sandwich here.
Client : Variér Furniture
Agency : Alch1m1a ADV, Milan
Creative Director & Art Director : Raul Riccardo Pisani
Copywriter : Maria Sevignani
Photographer: Natalini-Bellocchio
