The not so fantastic photoshopped tattoos here depict endangered species on the backs of a man and a woman, with the line: "It's never too early to save your back". The product, chairs that help you hold a better posture, is hidden away all Cannes-like in the corner.
It might work better in Italian, but seems a long walk for a ham sandwich here.
Client : Variér Furniture
Agency : Alch1m1a ADV, Milan
Creative Director & Art Director : Raul Riccardo Pisani
Copywriter : Maria Sevignani
Photographer: Natalini-Bellocchio
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