DATUM magazine had an ad for a fictitious fur-coat brand in it, and once you 'swipe' to get to the next page, the image stays, but each swipe streaks blood across the screen.... The real sender of the ad is VGT (the association against animal factories)
Advertising Agency: Demner, Merlicek & Bergmann, Austria
Creative Director: Franz Merlicek
Art Director: Roman Steiner
Copywriter: Arno Reisenbüchler
Graphic Design: Stefan Öhner
Account Management: Markus Dammelhart
Digital Producer: Codewort publishing
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