Visit Iceland declares that Iceland is better than space.

And you know, they do have a point! This concept, which shows off Iceland's outer-worldly landscape quite well, is based on the insight that six out of ten people believe that Mars has red rocks, volcanos, and black sand. Well, you know what, Iceland has all that and hot springs too! And air! And fresh food instead of freeze-dried food. So why would you want to go to Mars when Iceland is right here? Hmm? As someone who has been to Iceland several times, it's lovely, the hot springs are great for your skin and the clean crisp beer is great too. At the very least, book a layover there.

Trivia: NASA astronauts used some of Iceland's sandy desolate areas as training grounds before their first spacewalk.  

As part of the campaign Visit Iceland promises to send up an actual billboard to space. Don't get me started on Space Billboards. Or painting the moon. You know what I think about that. Stop it with the space junk ads. Like the underwater billboards, I'll take all of that with a grain of salt. 

Client: Business Iceland
CEO Pétur Óskarsson
Director, Marketing Communications Sveinn Birkir Björnsson
Director, Trade & Invest Árni Alvar Arason
Head of Marketing Projects Daníel Oddsson
Head of Visit Iceland Sigríður Dögg Guðmundsdóttir
Head of PR Lea Gestsdóttir Gayet
Head of Digital Ísak Kári Kárason
Head of Social Media Katarzyna María Dygul

Creative Agency: SS+K 
Co-Founder + Partner: Lenny Stern
Executive Creative Director: Stevie Archer
Managing Director, Production + Operations: John Swartz
Associate Creative Director, Writer: Cooper Evoy
Associate Creative Director, Art Director: Monica Apodaca
Managing Director, Head of Client Services: Amy Frisch
Account Supervisor: Erica Moore
Managing Director, Strategy Group: Kevin Skobac 
Strategy Director: Elena Claro

Icelandic Agency: Peel Iceland
Co-Founder + Partner: Magnús Magnússon
Co-Founder + Partner: Egill Þórðarson

Global PR Agency (Hub): M&C Saatchi Talk 
CEO: Jane Boardman
Head of Consumer: Steve Kirk
Senior Associate Director: Lauren Hunt-Morgan 
Senior Associate Director: Laura Jones 
Account Director: Kayleigh Ross
Account Director: Maia Quinn
Account Manager: Sam Sparks

Production Company: Pelikula 
Director / Editor: Allan Sigurðsson
Producer: Hannes Þór Arason
Director of Photography: Árni Filippusson
Additional Cinematography: Thor Eliasson
Hair & Makeup: Anna Kristin Oskarsdottir
1st A.C.s: (Assistant Camera) Guðjón Hrafn Guðmundsson,  Goði Már Guðbjörnsson,  Róbert Magnússon
2nd A.C.s (Assistant Camera): Eva Rut,  Sindri Snær Jónsson
Gaffers: Viktor Orri Andersen,  Hafþór Ingi Garðarsson,  Bjarni Svanur Friðsteinsson
Key Grip: Jón Andri Vinther
Sound: Agnar Friðbertsson, Eyþór Örn Margrétarson, Úlfhildur Eysteinsdóttir
Production Assistants: Lára Björg Gunnarsdóttir, Kristján Jónsson, Úlfur Arnalds

Costume: María Theódóra Ólafsdóttir, Arna Engilbertsdóttir

VFX & Grade: Bjarki Gudjonsson @ Trickshot

Music : Úlfur Eldjárn

Sound Mix: Brynjar Unnsteinsson

Locations: Sky Lagoon
La Primavera (Marshall)

Equipment rental: Kukl

Actors: Sveinn Ólafur Gunnarsson, Jörundur Ragnarsson

Special Thanks: Leifur Kolbeinsson, Elma Árnadóttir, Ragnheiður Harpa Haraldsdóttir, Örlygur Hnefill Örlygsson, Atli Thor Fanndal, Hreinn Beck