Visit Iceland declares that Iceland is better than space.

And you know, they do have a point! This concept, which shows off Iceland's outer-worldly landscape quite well, is based on the insight that six out of ten people believe that Mars has red rocks, volcanos, and black sand. Well, you know what, Iceland has all that and hot springs too! And air! And fresh food instead of freeze-dried food. So why would you want to go to Mars when Iceland is right here? Hmm? As someone who has been to Iceland several times, it's lovely, the hot springs are great for your skin and the clean crisp beer is great too. At the very least, book a layover there.

Trivia: NASA astronauts used some of Iceland's sandy desolate areas as training grounds before their first spacewalk. 

As part of the campaign Visit Iceland promises to send up an actual billboard to space. Don't get me started on Space Billboards. Or painting the moon. You know what I think about that. Stop it with the space junk ads. Like the underwater billboards, I'll take all of that with a grain of salt. 

Client: Business Iceland

CEO Pétur Óskarsson

Director, Marketing Communications Sveinn Birkir Björnsson

Director, Trade & Invest Árni Alvar Arason

Head of Marketing Projects Daníel Oddsson

Head of Visit Iceland Sigríður Dögg Guðmundsdóttir

Head of PR Lea Gestsdóttir Gayet

Head of Digital Ísak Kári Kárason

Head of Social Media Katarzyna María Dygul

Creative Agency: SS+K 

Co-Founder + Partner: Lenny Stern

Executive Creative Director: Stevie Archer

Managing Director, Production + Operations: John Swartz

Associate Creative Director, Writer: Cooper Evoy

Associate Creative Director, Art Director: Monica Apodaca

Managing Director, Head of Client Services: Amy Frisch

Account Supervisor: Erica Moore

Managing Director, Strategy Group: Kevin Skobac 

Strategy Director: Elena Claro

Icelandic Agency: Peel Iceland

Co-Founder + Partner: Magnús Magnússon

Co-Founder + Partner: Egill Þórðarson

Global PR Agency (Hub): M&C Saatchi Talk 

CEO: Jane Boardman

Head of Consumer: Steve Kirk

Senior Associate Director: Lauren Hunt-Morgan 

Senior Associate Director: Laura Jones 

Account Director: Kayleigh Ross

Account Director: Maia Quinn

Account Manager: Sam Sparks

Production Company: Pelikula 

Director / Editor: Allan Sigurðsson

Producer: Hannes Þór Arason

Director of Photography: Árni Filippusson

Additional Cinematography: Thor Eliasson

Hair & Makeup: Anna Kristin Oskarsdottir

1st A.C.s: (Assistant Camera) Guðjón Hrafn Guðmundsson,  Goði Már Guðbjörnsson,  Róbert Magnússon

2nd A.C.s (Assistant Camera): Eva Rut,  Sindri Snær Jónsson

Gaffers: Viktor Orri Andersen,  Hafþór Ingi Garðarsson,  Bjarni Svanur Friðsteinsson

Key Grip: Jón Andri Vinther

Sound: Agnar Friðbertsson, Eyþór Örn Margrétarson, Úlfhildur Eysteinsdóttir

Production Assistants: Lára Björg Gunnarsdóttir, Kristján Jónsson, Úlfur Arnalds

Costume: María Theódóra Ólafsdóttir, Arna Engilbertsdóttir

VFX & Grade: Bjarki Gudjonsson @ Trickshot

Music : Úlfur Eldjárn

Sound Mix: Brynjar Unnsteinsson

Locations: Sky Lagoon

La Primavera (Marshall)

Equipment rental: Kukl

Actors: Sveinn Ólafur Gunnarsson, Jörundur Ragnarsson

Special Thanks: Leifur Kolbeinsson, Elma Árnadóttir, Ragnheiður Harpa Haraldsdóttir, Örlygur Hnefill Örlygsson, Atli Thor Fanndal, Hreinn Beck