Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
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The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
A spoonful of sugar helps the medicine go down.. Or in this case a ginormous candy. Yum! Delicious Gets The Good In, Vital.
Agency: Draftfcb Cape Town
Client: Vital Health
Executive Creative Director: Mike Barnwell
Creative Directors: Aaron Harris, Doug Larter
Art Director: Brendon Barnard
Copywriters: Ian Metcalfe, Chris de Villiers
Illustrators: Christiaan Venter, Ryan de Carte, Brendon Barnard
