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In effort to address drinking and driving, Volkswagen Argentina created this campaign that reminds people our decision-making skills aren't all that great once we've had a little to drink. Instead of displaying dramatic situations, it shows the stupid things we do such as jump over the beach bonfire after one too many beers. I suppose we can all recognise drunken stupidity, but as a Swede, the last image leaves me a bit perplexed - we ice-bathe for fun and stone cold sober you know. ;)
Advertised brand: Volkswagen
Advert title: Blood Alcohol Content (Beer – Tequila – Vodka)
Advertising Agency: DDB, Buenos Aires, Argentina
Executive Creative Director: Adrián Piattoni – Facundo Varela
Creative Director: Juan Mesz – Fernando Zagales
Art Director: Matias Irigoytia
Copywriter: Nicolás Cortese
Additional credits:
Retouch: Dante Rodriguez
Head of Production: Norberto Bodello (300 Dpi)
Advertiser Supervisor: Ralph Beckmann (Volkswagen)
Producer: Dante Rodriguez (300 Dpi)
Group Account Director: Pablo Grignani (DDB Argentina)
Account Director: Catalina Aumann (DDB Argentina)
Production Company: 300 Dpi, Buenos Aires