Google launched “Google Emergency,” a campaign spotlighting how AI can support access to emergency obstetric care in Nigeria. It’s
45% of football fans admit they’ve stopped watching a match to avoid jinxing the result. In response, for this
Millennials have come a long way from the bygone era of hipster mustaches, shutter shades, and sepia filters. Yet, nearly
In this episode of science project as advertising, Volkswagen turned the stairs at Odenplan subway station in to a piano stairs, which emits notes as you step on it. Suddenly it becomes a lot more fun than the old escalator and people used the stairs more often.
http://www.rolighetsteorin.se/en/ Is a site launched by DDB Stockholm for Volkswagen. The idea is that something that is made fun to do, is the easiest way to change people’s behavior for the better.
You know who else has a stair-piano? The Boston Science Museum.
See also the films Recycling and Garbage can
Ad Agency ; DDB Stockholm
Creative lead: Andreas Dahlquist
