Bottega Veneta uses poetry to create interactive experience in Shanghai
Bottega Veneta presented an interactive poetic installation in Shanghai that showcased 22.000 copies of the anthology In Such a
Currently showing at cinemas across the UK, this is a Big Ad with a Big Budget. For the full effect, one must view on a Big Screen with Big Sound reverberating in your ears like so much thunder and cannon-shot (so turn up the volume). The premise here is simple but powerful; what if we gave the Volvic volcano a voice and a chance to tell his story. What would that Big story with Big battles and Big Epic moments sound like? The result is very nice indeed. But remember kids, bottled water is a $110 billion per year scam - and whoa, those are Big Numbers!