Volvo puts their blind spot technology in a digital billboard (2021) case study (Belgium)

Instead of advertising its safety technologies, Volvo and FamousGrey decided to go one step further and to equip their advertising itself with their safety technology. 

The blind spot is one of the main causes of serious or fatal bicycle accidents. Volvo released the first blind spot detector on the market back in 2004.

On Brussels' busiest road, Volvo installed a digital display equipped with a blind spot detector. Similar to the sensor that Volvo car models are equipped with, this detector detects and warns car drivers about the presence of cyclists.


The display not only shows a blind spot warning but also counts the distance between the cyclist and the display in real-time. To ensure the warning works 24 hours a day, the digital display is programmed to switch to a day or night version. 

Lolita Swanet, Marketing Manager at Volvo, says the idea fits Volvo's brand DNA perfectly. After all, Volvo owns safety. 

'"Making each driver a Safer Driver" is the central premise of our Salon campaign, but it is also why Volvo has always been an innovator. With this idea, we're making the road a lot safer, for everyone.”
Volvo puts their blind spot technology in a digital billboard (2021) case study (Belgium)
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Client: Volvo Car Belux 

Client: Balder D’hondt, Lolita Swanet 


Agency: FamousGrey 

Creative Director: Peter Ampe 

Creative team: Vanessa Hendrickx, Antoine Wellens 

Account Director: Olivia Naudts 

Account Manager: Matthias Roose 

Account Executive: Klaartje Vanmulders 




Experience Director: Maarten Breda 

Digital designer: Sacha Lempereur 

Digital Strategist: Wies Dickens 

Webmaster: Stijn Swinnen 



RTV Producer: Marlies Neudt 

Production company: Landvogel 

Director: Kurt De Leijer 

DOP: Piet Deyaert 

Executive producer: Yannick Verdonck 

Producer: Maud Van Parys 




Post-production: FamousGrey Productions 

Editor: Sven Vanhee 

Sound Engineer: Eli Sundermann 


Production: Fisheye 

Project Manager: Pieter Troch 

3D Artist: Kobe Roels 

Development: Roel Kint 


Media agency: Mindshare, Clear Channel 

Media contact: Charlotte Massa, Julie Andrade, Charlotte Snijckers, Soufiane Ar Razouki 


Partners: 

FishEye: 3D design & software development 

Clear Channel 

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