Volvo wants you to take a car selfie, for safety. #SelfieforSafety Wait, what?

You may think it's a little weird that Volvo is asking to see your selfies. but they actually do have a plan. They design their cars around real people and real behaviour, so they need to see real people and real behaviour. Asking selfie-taking people to simply tag them when they are already taking a selfie while sitting in a (parked) car is a good way to learn how people are actually sitting in their cars, and how they are wearing their safety belts.

I suppose this is a new twist on the old "tag us on social media" ploy, which we have seen plenty of times before. This is market research under another name and with a bonafide Doctor at the helm of the research, we might see some interesting insight come out of the analysis. 

”The amount, the range and the diversity of data that we can gather via this approach is very difficult to replicate elsewhere.”

says Dr. Lotta Jakobsson, senior technical specialist at Volvo Cars Safety Centre.

“The Selfie For Safety initiative uses the selfie, but in an unselfish way. From The E.V.A. Initiative we saw that people wanted to join the conversation about safety and equality. We are now taking it a step further by inviting everyone to contribute. Once again it’s been possible thanks to our close relationship with Volvo Cars”, said Hampus Elfström, creative at the Forsman & Bodenfors office in Gothenburg, Sweden.

 

The final report from Volvo Cars is expected in late 2019. The results will be made publicly available for the whole automotive industry on the E.V.A. Initiative website.

Advertiser: Volvo Car Corporation

Client: Auste Skrupskyte, Dominique Amkell Client Supervisor:

Adress Client:

E-mail Client: auste.skrupskyte@volvocars.com, dominique.amkell@volvocars.com

Phone Client:

Year: 2019

Airdate: September 2, 2019

Agency: Forsman & Bodenfors

Art Directors: Karl Risenfors, Leo Dahl, Sophia Lindholm Copywriters: Hampus Elfström,

Account Supervisor: Magnus Wretblad

Account Executive: Katarina Klofsten

Agency Producer:

Music Supervisor:

PR: Bjarne Darwall

Planner: Trine Keller-Andreasen

Digital Strategist: Sara Björnung

Web Design: F&B Inhouse

Artwork: Martin Joelsson, Christian Sundén

Media Agency: Mindshare

FILM:

Title: SelfieForSafety

Director: Marcus Ibanez

Producer: Dea Saracevic

Production Company: New Land

D.O.P: Jake Hunter

Executive Producer: Sophie Tamm Christensen Online: Chimney

Online Post-Producer: Moa Looft @ Chimney

STILLS:

Photographer: Therese Öhrvall

MUSIC

Composition: Pierre Riddez

Performed by: Pierre Riddez

Master rights owned by: Pierre Riddez Publishing rights controlled by: Pierre Riddez