National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Driver is high-fived by everyone, and little dogs too! The mean-looking biker gives a fist-bump, the little girl gives tease-fives, the group of cyclists bring a smattering high-fives. I suspect driving this car to work might make you both a happy camper, and slightly late due to high-five stoppage.
Client: Volkswagen
Ad Agency: Deutsch LA
Director : Chris Palmer
Creative Director: Matt Ian
Creative Director : Michael Kadin
Copywriter : Scott Hanson
Art Director: Pilar Santos
Copywriter : Richard Thamabesi
Producer: Dave Stephenson
Associate CD / Art Director: Mark Peters