In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
"The same procedure as last year?" "The same procedure as every year." Yes I know most Americans may never have seen "Dinner for one", but it just felt appropriate, I guess someone in the ad-buying department of Walmart decided if it ain't broke, don't fix it.
Client: Walmart
