Directed by Pulitzer Prize-winning photojournalist and documentarian David Turnley. Aimed at decreasing smoking rates within the state's lower-income community, a group that's 20 percent less likely to quit smoking successfully compared to the general population.
Agency: WONGDOODY
Executive Creative Director: Tracy Wong
Creative Director: Matt McCain
Art Director: Tony Zimney
Copywriter: Matt McCain
Agency Producer: Steph Huske
Client Partnerships: Annette Wilder, Brianna Babb
Director: David Turnley
Production Co.: Furlined
Editorial: World Famous
Sound: Clatter + Din
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This campaign has great casting. It makes it hit home.
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