We've been had by Ogilvy person pretending to be a student.

Bjoern at Site-9 Weblog spotted something iffy with the polite email from a marketing student. The email starts off with : "First of all, let me tell you how much I like your blog. I am a last year student at university and I hope to start working in advertising next year. Your blog is a real source of inspiration." and goes on to tell about the American Express interactive Billboard we posted about on Thursday.
Bjoern did a little header-reading on the emails to see where it came from, and when he compared to his site-stats, he saw that the same IP showed up in his server logs as tmp.ogilvy.com.
Do a

dig -x 199.229.159.2

It's not like we haven't been getting press releases and scoops from the producers & creatives involved here for years, its' what this site was built for after all. We write about advertising. We report advertising news.
There is no need to hide who you are on the site that wants to know, the people who do tend to get in trouble when they are outed. Like Bjoen said: somebody was walking the fine line between clever Buzz and stupid Bullshit Marketing.. we don't need any of the latter here. Full disclosure please.
Bjoerns post gathered a lot of trackbacks - this is what happens when you aren't being truthful. The idea is to gather this many trackbacks on the advertising itself, not on the hamfisted "Buzz" for it, as it's not putting either Ogilvy or Amex in a positive light.
Ogilvy & Mather, American Express und Kundenverarschung?
Excerpt: Björn Ognibeni bekommt eine Email, angeblich von einem Leser aus Belgien:

First of all, let me tell you how much I like your blog. I am a last year student at university and I hope to st...

Excerpt: Joi Ito pointed me to the post about Ogilvy & Mather doing "bullshit marketing" for American Express.
American Express is a company I have a lot of respect for. But when they start treating their techno-savvy customers as complete doufi (plural ...
Weblog: The Newest Industry
Cluelesstrain
Excerpt: Or how not to pitch a blogger.
Or more stuff that just cracks me up about being in marketing.
Joi Ito points to Bjoern Ognibeni, a marketing consultant in German.
It's just too funny. Go follow the links and enjoy.
Yes, markets are conv...
Weblog: Daddy, make a picture
BULLSHIT MARKETING
Excerpt: Inwieweit selbst namenhafte Agenturen die *Macht* von Blogs einschätzen, zeigt aktuelles Erlebnis des Site-9 Bloggers Bjoern Ognibeni - und wie schnell man damit auf die Nase fallen kann (für die *falschen Fans*) ebenfalls.
Weblog: lukviral
Wir sind nicht so blöd, wie Ogilvy & Mather glauben
Excerpt: Bjoern Ognibeni hatte ein lustiges Erlebnis (via Stefan): Er bekam eine E-Mail von einem Studenten aus Belgien, die ihn auf eine Online-Kampagne von American Express aufmerksam machte. Er verfolgte sie...
Weblog: Das E-Business Weblog
You don't actually need to bottle stupidity...
Excerpt: In my previous post I referenced Phil Gomes ' view on why he doesn't feel the need to rush to the defence of the PR profession.
Weblog: PR Opinions
So, dear readers and stray surfers.. Sorry about that. I apologize for being had, I didn't have time to look into it. On the upside, we did bring you the superbowl as always - so we're not all bad right? :) Give Caff and Clay a round of applause as well, they were up for 25 hours straight both of them.