I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
www.rubberrepublic.com
Having delivered around 50 viral campaigns over the last five years, we've seen (and made) a fair few marketing mistakes on our way.
Based around this knowledge and know-how, we've developed a guide called "21 Common Mistakes" of what not to do when putting together a viral campaign.
These include:
2) Thinking that viral is about tits, ass and the "ick" factor
8) Thinking viral is just about the internet
12) Commissioning a campaign by saying "I want a game" or "I want a film"
13) Trying to do too much with a single execution
17) Numbers - getting your ROI metrics wrong
Because we've seen it all, and made a fair few of these mistakes ourselves, these should give the marketing community a good platform to improve the quality of virals around the net.
To download a .pdf of the full 21 Mistakes guide, download here:
https://www.rubberrepublic.com/news/files/21CommonViralMistakes.pdf