Unlike so many other industries, IKEA has such a long-standing and pre-planned production of all their classic furniture, that they don't have to change the prices of things. And that alone is making them cheaper. IKEA is inflation-proof! Al-Futtaim IKEA has teamed up with INGO The Agency to launch a campaign that shines a spotlight on the brand’s commitment to keep products affordable for customers. “As a company, we understand the importance of affordability in today's economy. With this campaign, our goal is to remind consumers that Al-Futtaim IKEA is committed to keeping prices low while still providing well designed functional products. We want to showcase the efforts we make to ensure that our products remain accessible to everyone and make a better everyday life for more of the many people”, says Carla Klumpenaar, IKEA’s Al-Futtaim GM Marketing, Communication, HF and Retail Design in UAE, Qatar, Egypt and Oman.
GENCY: INGO The Agency Creative Chairman: Dr. Stephan Vogel Global CCO: Tobias Ahrens. Creative Director: Tomás O’Gorman. Senior Art Director: Nicolás López. Senior Copywriter: Fernando Montero. Sr. Graphic Designer: Kalle Garmark. Jr. Art Director: Andrea Lopez-Boado. Client Service Director: Andreas Engstrand CLIENT: IKEA Al Futtaim Carla Klumpenaar | GM Marketing, Communication & Interior Design. IKEA United Arab Emirates, Qatar, Egypt and Oman
Salama Ahmed | Regional Communications Manager IKEA United Arab Emirates, Qatar, Egypt and Oman
Dina Al Sahhar | Regional Marketing Manager IKEA United Arab Emirates, Qatar, Egypt and Oman
Binita Roychowdhury | Regional Campaign & PR Leader | IKEA United Arab Emirates, Qatar, Egypt and Oman
