I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
Herman Vaske's film for BMW is now running at whokilledtheidea.bmw.com.
Note: If you live in North America you shouldn't view the film, apparently. (in fact, you can't so don't bother trying)
Try and spot all the Paul Arden-style visuals and Dave Trott jokes. ;)
For people outside of North America, watch part one below:
A private investigator in Los Angeles is hired by a mysterious woman to find out "who killed the idea."
