Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
In typical Dutch dry humor, Art Director Wytze Hoogslag has blessed us with fockups - because mockups are too perfect and the world is not.
You can download phone while on the toilet mockups, flags surrounded by bikes, toppled over posters and my personal favorite - the stuck-mid-switch billboard mockup.
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Wytze Hoogslag explains:
"Mockups are used to present graphic design. Only these mockups are totally unrealistic. Bad weather, a technical defect or human behavior mean that design does not always turn out as planned. That's why I created the series Fockups. F*cked up mockups in which you can expose your design to the most unfortunate circumstances. Try it yourself…
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While you're at it, you may as well also visit Wytze Hoogslag portfolio site.