I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
Oh Innocean, you've barely recovered from the suicide Hyundai ad debacle and now I see you're sending this to Cannes. (see also this idea was already done in 1997, and "officially older than dirt".)
Where it'll surely win something, if nobody remembers that we've seen it before. With enough rosé in the judges, anything is possible. But this is what I find funny, this visual with the flat-faced people you use to sell a car that hugs corners... Has also been used by Sanyo razors to show that their razors ignores corners. Back in 2007.
