I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
Ah - how do we describe the product advantage..? I know! We'll show them!
wonderbras!
[missing image]
Client: Wonderbra
Agency:Hunt Lascaris/TBWA Sandton.
AD and CW: Anton Crone
1997
No need for a headline, just them funky 3D-glasses.
Trust me, they really do work... The glasses I mean!
[missing image]
Client: Triumph
Agency: I really dunno, but it's Dutch (or belgian?)
AD: Don't Know CW: dunno either
Headline: Gift for him.... Gift for me.. (geez...blunt copy..*booooohring*) This ad insert did feature a pair of 3D glasses and more pages of 3D lingerie. It was Flair. Is this a case of "let's rip off last years (96) most talked about ad'" or were they just plain ignorant?
(Yeah, OK, maybe they don't pour over the trade-press daily - how weird! Maybe that's just me! I mean, who else has the time?)
In any case, it's no good......
It's a simple case of overusing new media solutions rather than really thinking of a good campaignable idea.
The Wonderbra one fits in their campaign...
The Belgian version was their campaign.
*sigh* Shame they ripped off a good media execution idea and made it bad..again. *sigh*
Could we like hire some creative creatives for once? Please?
