In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
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We're the Doublemint Twins
And we're back to say
You didn't double your pleasure
You just doubled your pain
Deodorant's extreme Water's got caffeine
Even the news is mean It doesn't make sense
Even yoga's intense
Why not enjoy something that's just fun
Like the delicious mild mint flavors of Wrigley's Spearmint and Doublemint gum
Agency: BBDO Chicago
