As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
âCreated Differentâ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
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There is this myth that naming is a no-brainer. So some clients do it themselves and live to regret it after the deed is done.
To counter this DIY Naming, we decided to do a stark campaign to educate clients on how badly things can go wrong if the category-fit, product-fit and brand-fit is just not right.
Ad Agency: Lucifer Labs
Website: www.LuciferLabs.com
Client: Albert Dali Naming Consultants
Website: www.AlbertDali.com
Creative: Anantha Narayan