BBH China just launched a new print and outdoor campaign for WWF China. They tell us that in China, WWF suffers a misconception that they only protect pandas. The task was to create a campaign that will change this mindset. The result from BBH is the Pandas Series below. Antelope: [Headline] Saving pandas is not our only mission. [Body Copy] The combined efforts of WWF and our partners have sparked the recovery of the Tibetan Antelope Population. Take a closer look at what we do and where you can make a difference. www.wwfchina. Forest : [Headline] Saving pandas is not our only mission. [Body Copy] Over 10 million hectares of forests have been protected through our forest certification and sustainable forest management programs. Take a closer look at what we do and where you can make a difference. www.wwfchina.org Water : [Headline]Saving pandas is not our only mission. [Body Copy] WWF and our partners have facilitated the reconnection of 17 lakes to the Yangtze River, infusing new life to its fragile freshwater ecosystem. Take a closer look at what we do and where you can make a difference. www.wwfchina.org
Client: WWF China Ad Agency: BBH China CD: Johnny Tan Writers: Carol Ong, Leo Zhang Art Director: Yinbo Ma Illustrator: ALT Design China Producer: Ken Wang Accounts: Jasmine Huang, Joyce Hong
Panda_Series_Antelope.jpgPanda_Series_Forest.jpgPanda_Series_Water.jpgPandaAntelope.jpgPandaForest.jpgPandaWater.jpg
