As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a “man-made natural wonder” is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
The problem of extinction is growing quicker than ever. But how could this issue be highlighted? Geometry Global (Copenhagen office) figured out that that cute animals are a huge hit on YouTube so they posted online videos with cute thumbnails and titles, but when people try to watch them a message appears: 'This content is no longer available due to the deforestation of the world'.
Ah, what a rug-pull! How much did Youtube get paid for that?
"We had nearly a million PR/Twitter reactions, 1.25 million media impressions, 230,000 DKK in free media."
