Youtube TV - Cable free live TV is here (2018) :30 (USA)

Oh yeah? Well what if I get my internet via cable? CHECK MATE YOUTUBE!

This commercial was broadcasted during the split screen between the coin toss and kickoff of Super Bowl LII.

It features live footage of the final moments before the game began. The advertisement subtly acknowledged the increasing difficulty of capturing people's attention during commercial breaks- yes even during the superbowl.

Client: Youtube
Ad agency: Hook

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