National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Oh yeah? Well what if I get my internet via cable? CHECK MATE YOUTUBE!
This commercial was broadcasted during the split screen between the coin toss and kickoff of Super Bowl LII.
It features live footage of the final moments before the game began. The advertisement subtly acknowledged the increasing difficulty of capturing people's attention during commercial breaks- yes even during the superbowl.
Client: Youtube
Ad agency: Hook