Zain Jordan / Jeelna Youth Platform - This is GenZ(ain) - (2021)

In Arabic, Jeelna means "my Generation", just like that old The Who song. Here they mean the generation that is coming of age after covid when the whole world shut down. This generation never really differentiated between the real world and the digital world. Gen Z was born "plugged in". Jeelna Youth Platform and Zain Jordan designed a platform that allows gen Z to create between those two worlds. I think the ad looks more like a great music video made with Snapchat filters, so I suppose that's what this app allows people to do.

Client: Jeelna Youth Platform by Zain Jordan

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