In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Zulu Alpha Kilo muses about the advertising industry in this film, once again shining a light on how absurd it is at times. The truth is that ad agencies are obsessed with winning awards.
With a big helping of dry humor, we learn at this dinner party that the most award-winning work isn’t always the most well-known. My favorite character is the tired wife who guzzles her wine as her husband follows the brain surgeon's fantastic story with an update on how his case study for the Left-Handed Mango Chutney went.
Fret not, there is another person who works in advertising at the table: "I wrote the beer ad where the horse farts."'
Aaaaaand, scene.
Ad agency: Zulu Alpha Kilo
