In the days immediately following the election, there were more than a few think pieces written by pundits trying to make sense of the results. The handwringing and soul searching mostly fell along the same themes.
It comes as a surprise to no one here in the Adland offices that the Anheuser-Busch "Party" campaign created by Wieden & Kennedy starring Seth Rogen and Amy Schumer failed to resonate with the target market.
This clever out-of-home stunt makes it look like Donald Trump's eyes are perpetually rolling. Neat, right? I love the idea of a foreign ad agency taking such an interest in my country's election year and urging American expats to vote. Then I started thinking about it. And I hated it.
Digital creative agency Deep Focus announces the appointment of John Reid as US CCO. Reid's background covers both digital and traditional brand-building, and will be tasked with shaping Deep Focus as an integrated agency.