digital

 
 

Youtube's "ambush advertising" in makeup tutorial channels, been done thrice

Stealth advertising in youtube channels is popular, so popular we have badlanders happening. Maybe this type of advertising should have its own name? Ambush advertising? Kiss and sell?

Badland: 
Adland: 
 

Duolingo proposes to user in special exercise set up by boyfriend.

Duolingo are romantic saps. When Flavio asked them to help him do a a duolingo proposal, they did. See, Flavio knew that his girlfriend was taking Italian lessons with Duolingo so that she would be able to speak to her beau in Italian. He asked Duolingo to set up an exercise just for her that would lead to the big question. It began innocently enough, with "Lui ti ama" to translate. "He loves you". Then "Lui ti adora", he adores you.. and then it got personal: “Will you marry Flavio Esposito?”

Adland: 
 

Busted: the don't bother Cannes App

BustedApp is the not-must-have Cannes app this year, unlike that brilliantly useful Pizza after midnight spotting App that Deutsch LA made.

Busted App hangs bling-chains, leather-bondage-gear and beards on people as you snap pictures of them, a tech so old that Google perfected Rudolf-noses tracking your face live in hangouts. So that you may "expose the decadence and depravity of the worlds largest ad festival" while you're there.

Adland: 
 

KFC Romania launches its first mobile campaign

"Bite To Win," is KFC Romania's first large scale digital application. It also sounds incredibly pervy.

They wanted to play off the notion that KFC's new fillet bites are made from scratch and therefore not uniformly perfect looking. Each shape would be different. So the mobile initiative uses shape recognition technology to see if your bites look like any of the 50 suggested shapes. If you collect enough shapes you start winning prizes.

They personally lost me at "download the app," but I still think the idea is quite fun, especially because some of the shapes in the recognition software include an elephant and Elvis.

Client: KFC Romania:
Monica Eftimie – Chief Marketing Officer
Cristina Porumbel – Junior Brand Manager
Gabriel Nenciu – Junior Brand Manager

Adland: 
 

TuB gin gets all Viney

Red Tettemer and Partners partnered with Pete Heacock to create some vines for their client, a "super-premium" booze brand called TuB Gin. Heacock apparently had some Vine shorts accepted to the Tribeca Film Festival. And if that doesn't signal the apocalypse I don't know what will.

Anywho, if you want to see all ten TuB Gin vines, follow TuB Gin here. Here's three of them.

The one featuring the ingredients is my favorite, because conceptually, it's the only one that actually says "super premium booze."

Adland: 
 

Heineken wants to drop you.

Lucky USA residents will have a chance to make a name for themselves as the most legendary traveler ever, courtesy of Heineken. It's called Dropped.

Simply jump through the hoops above and you might get picked up by Heineken and dropped in some other locale where you will have a branded content adventure. Judging by the previous Dropped story, starring Rikar, it's riveting stuff.

Client: HEINEKEN

Adland: 
 

Irn-Bru gets you through... Fanny?

A handful of Scottish Irn-Bru fans have chuckled and passed this image on, it's Irn-Bru's cheeky response to the European campaign from Coke where common first names are placed on the labels instead of the brand name (Except the name Mohammed, despite it being a very common). Irn-Bru tweeted this a couple of days ago:

Adland: 
 

Google wants brands to police ad-funded piracy sites. Easiest way to do that is to dump Adsense

During a debate called ‘Follow the Money: Can The Business of Ad-Funded Piracy Be Throttled?’ in London last night, Google’s UK policy manager stated that Pirate Site Blocking Just Leads To a Game of Whack-a-Mole, and Google doesn't believe in it.

“It’s not Google’s job to go around the web to declare whether sites are legal or illegal, but if Coca-Cola comes to us and says here’s a list of 500 dynamic sites and we don’t want you to place ads on those, that’s a slightly different thing. It’s almost a marketing thing for the brand,” he said.

Adland: 
 

Stockholm Pride invite Russians to # GOWEST via flirty tweets

A russian court has banned all gay pride parades for one hundred years. M&C Saatchi and Stockholm Pride parade have a solution, they invite y'all to GO WEST, and the funtastic pride event in Stockholm instead. Using that website you can compose your tweet-invite for #GOWEST, which is then automatically translated into Russian. In addition, your location for this particular tweet is changed to a random location in Russia in an attempt to reach as many Russians as possible.

Adland: 
 

Mikado doesn't want you to visit its website

We all know what people would do for a Klondike Bar. But tasty treat Mikado is testing your will power Pvlov-style by showing you what may happen if you dare give in.

Results include: having to rock a crying baby to sleep. Getting stuck in a movie theatre behind a big haired due. There are 40. One for each chocolate-covered stick.

Either my wi-fi is slow, or the bandwidth is intense because the load time between each one was redonk. Fun idea, though.

Client:
MIKADO
Brand Management : Emilie Chambert-Kirchhoffer, Marie Bescond, Laetitia Pardessus

Agence:
BUZZMAN
- Directeur de Création : Georges Mohammed-Chérif
- Directeur général : Thomas Granger
- Planneur stratégique : Renaud Berthe

Adland: 

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