digital

 
 

Moones drinks a lot of beer while jamming.

Asylum films got together with the band Moones to create a video in which you could watch them play a song during various stages of inebriation.

Thanks to YouTube annotations you could skip back and forth and potentially spend an hour and fifteen minutes with the band and see if their song gets any better from different angles or different drunk states.

They drank 80 beers total. But before you get all excited, they're a five piece band. So that's like sixteen beers each. Also you don't even get to watch them drink.

The whole thing feels like it's a better ad for youtube's capabilities than for Moones.In fact, it feels more like a "We don't have a budget to do the Ok Go treadmills thing, but we have enough for a couple cases of beer."

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Kia wants you to play some games.

To celebrate Kia Forte's awesomeness, Kia created the tech athlete Games. A very lo-fi, sit on your ass in front of your computer version of something hardcore. Play for fun and prizes. And hopefully spend time with Kia long enough to get off your ass and head down to the dealer and buy one. because dealers don't care if you have fun or not. They're there to move units.

Adland: 
 

Youtube's "ambush advertising" in makeup tutorial channels, been done thrice

Stealth advertising in youtube channels is popular, so popular we have badlanders happening. Maybe this type of advertising should have its own name? Ambush advertising? Kiss and sell?

Badland: 
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Duolingo proposes to user in special exercise set up by boyfriend.

Duolingo are romantic saps. When Flavio asked them to help him do a a duolingo proposal, they did. See, Flavio knew that his girlfriend was taking Italian lessons with Duolingo so that she would be able to speak to her beau in Italian. He asked Duolingo to set up an exercise just for her that would lead to the big question. It began innocently enough, with "Lui ti ama" to translate. "He loves you". Then "Lui ti adora", he adores you.. and then it got personal: “Will you marry Flavio Esposito?”

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Busted: the don't bother Cannes App

BustedApp is the not-must-have Cannes app this year, unlike that brilliantly useful Pizza after midnight spotting App that Deutsch LA made.

Busted App hangs bling-chains, leather-bondage-gear and beards on people as you snap pictures of them, a tech so old that Google perfected Rudolf-noses tracking your face live in hangouts. So that you may "expose the decadence and depravity of the worlds largest ad festival" while you're there.

Adland: 
 

KFC Romania launches its first mobile campaign

"Bite To Win," is KFC Romania's first large scale digital application. It also sounds incredibly pervy.

They wanted to play off the notion that KFC's new fillet bites are made from scratch and therefore not uniformly perfect looking. Each shape would be different. So the mobile initiative uses shape recognition technology to see if your bites look like any of the 50 suggested shapes. If you collect enough shapes you start winning prizes.

They personally lost me at "download the app," but I still think the idea is quite fun, especially because some of the shapes in the recognition software include an elephant and Elvis.

Client: KFC Romania:
Monica Eftimie – Chief Marketing Officer
Cristina Porumbel – Junior Brand Manager
Gabriel Nenciu – Junior Brand Manager

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TuB gin gets all Viney

Red Tettemer and Partners partnered with Pete Heacock to create some vines for their client, a "super-premium" booze brand called TuB Gin. Heacock apparently had some Vine shorts accepted to the Tribeca Film Festival. And if that doesn't signal the apocalypse I don't know what will.

Anywho, if you want to see all ten TuB Gin vines, follow TuB Gin here. Here's three of them.

The one featuring the ingredients is my favorite, because conceptually, it's the only one that actually says "super premium booze."

Adland: 
 

Heineken wants to drop you.

Lucky USA residents will have a chance to make a name for themselves as the most legendary traveler ever, courtesy of Heineken. It's called Dropped.

Simply jump through the hoops above and you might get picked up by Heineken and dropped in some other locale where you will have a branded content adventure. Judging by the previous Dropped story, starring Rikar, it's riveting stuff.

Client: HEINEKEN

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Irn-Bru gets you through... Fanny?

A handful of Scottish Irn-Bru fans have chuckled and passed this image on, it's Irn-Bru's cheeky response to the European campaign from Coke where common first names are placed on the labels instead of the brand name (Except the name Mohammed, despite it being a very common). Irn-Bru tweeted this a couple of days ago:

Adland: 
 

Google wants brands to police ad-funded piracy sites. Easiest way to do that is to dump Adsense

During a debate called ‘Follow the Money: Can The Business of Ad-Funded Piracy Be Throttled?’ in London last night, Google’s UK policy manager stated that Pirate Site Blocking Just Leads To a Game of Whack-a-Mole, and Google doesn't believe in it.

“It’s not Google’s job to go around the web to declare whether sites are legal or illegal, but if Coca-Cola comes to us and says here’s a list of 500 dynamic sites and we don’t want you to place ads on those, that’s a slightly different thing. It’s almost a marketing thing for the brand,” he said.

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