press clippings about Adland

 

This is where we collect our fifteen megabytes of fame!

 

Creative Interviews: Åsk Dabitch

Oh, that's right, we forgot to add this interview to our press clippings. Creative Interviews put moi in the hot seat for a bit, which was rather fun. Better still, they put a whole bunch of creative people in the hot seat, from advertising to publishing, so there's plenty of other stuff to read on a weekly basis over there. Might as well bookmark and follow on twitter as you kids do these days.

 

All aboard: Hunkvertising is here | Adweek

Hunkvertising, now an established strategy in marketing with a brand spanking new word too. You know the genre well, it's the one where you see as many six packs as possible, but you're not selling beer - or perfume. Adweek's David Gianatasio writes about "The Objectification of Men in Advertising" and how some wish they'd just keep their assets covered today, and we got to snark about ads we don't like.

 

Flags 'meet the world' tour Marketing mags in Finland

This is sort of cheating here, since this press is not about Adland, but refers to us. Marketing Magazine in Finland Marmai.fi, who found the suddenly popular Flags meet the world post again. They correctly credit FCB Publicidade and show the Euro-flag.

Adland-sivusto kertoo, ettei kuvia mielletä kaikkialla edes mainoksiksi, vaan niitä on kuvailtu esimerkiksi taiteeksi ja poliittiseksi kannanotoksi. Kyseessä on kuitenkin puhdas mainoskampanja.

 

Portland Press Herald: social media for everyone talks SM with Adland's Åsk 'Dabitch' Wäppling

We gab social media is Portland Press Herald, 'Social media for everyone, from the C-Suite to the street'. Then, now, big, small, the marketing in and the dangers of our new interconnected lives.

 

Adweek Getting down and dirty with Dabitch - Mudvertising on the rise

David Giantasio writes about "Mudvertising" what is it, and why are marketers diving in?

Needing a good dirty quote, he naturally contacted yours truly for one. Ha! I slay me. Go read the full article, it's three pages.

The benefit for marketers is clear, as mudventure events attract demos brands crave. Participants generally fall into the 18-40 sweet spot, with an average household income in the $70,000 range. Some event series, including Tough Mudder, are male-oriented (the split is about 70/30), but the events are attracting more women. (There's a female-only series called Dirty Girl.)

 

BI: #AgencyLife Hashtag On Twitter Prompts Huge Outbreak Of Whining In AdLand

Really? Whining? For me, "If you don't laugh you'll cry" and "it's funny because it's true" come to mind faster than the word whining, but then I was spitting out the majority of adland-jokes in a manic frenzy while cackling loudly like a crazy woman. For a moment there I was afraid someone would arrive with a nice hug-myself-jacket and take me away. In the hashtag some people were humblebragging, others dropping serious gossip under the guise of a joke. OK, that was me.

 

Adage: Ad Biz Is Yukking It Up With the #AgencyLife Hashtag

Adage wonders if "folks" are just having a laugh or sharing some harsh truths about the industry. The correct answer is BOTH mate.

The hashtag, which was fueled by the blog Adland, caught on like wildfire today in the span of just a few hours, with hundreds of tweets by ad people eager to poke some fun at themselves and blow off some steam. Makes sense; ad folks usually tend to have a good sense of humor. But many people were expressing that the missives didn't feel like mere jokes and rang a bit too close to home.

Below is the storify collection of as many as I managed to grab, if you both laugh and wipe away tears, it's all good.

 

"Ads and their keepers" in Brand Equity, India

Well well, this is pretty neat as our smirk graces the Economic Times India's "Brand Equity" on Wednesday morning. It's a look at the ad archives like ourselves and BestadsonTV. We shared a few back and fourth emails with the journalist Shephali Bhatt pondering how we collect these ads, and what we do they they turn out to be scam ads or ghost ads.

How do you normally deal with controversies?

I pour gasoline on them and get marshmallows.

 

Adland booted from Google Adsense due to PETA's misogynist ads

Well a merry christmas to us! Adland has had "ad serving disabled" without warning by our dear pals the Google Adsense folks. What did we do? Serve gore to you. It's the top five of PETA's most sexist ads that offends, as there's a woman being clubbed to have her fur stolen, and some lowly mostly nude interns sweating in cellophane in the hot Memphis sun that have blood on them. Like anything PETA, it's a very popular post, partly due to the offensiveness of the imagery. Not sure if it's the nudity or gore that got caught in Google's defunkt algorithm.

 

Pereira & O'Dell get a bronze from Mediapost, nod to our opinion on ads

Mediapost gave Pereira & O'Dell "bronze" for social agency of 2012, quotes our opinion on their Skype campaign.

“It’s Time For Skype” uses print, outdoor and Web iterations to position the Internet-based voice and video communications service as a warmer, more human way to connect than alternatives like Twitter and Facebook.

“140 characters doesn’t equal staying in touch,” reads one copy line. “When did it become ok to text mom happy birthday?” asks another. The campaign’s main social thrust consists of an app on Skype’s Facebook page that lets users create and share “Humoticons” — pictures of themselves expressing emotions.

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