reviews superbowl bonanza

Regional ads aired.

Hyundai - "Assurance" - :30
Summary: Spotlight the new "Assurance Program" with a new ad called "Contract." The Assurance Program allows new-vehicle buyers or leasees to return cars for up to a year after purchase if they lose their income due to a job loss. The free coverage is available to all buyers at participating dealerships and covers up to $7,500 in a buyers' negative equity.
Agency: Goodby, Silverstein & Partners, San Francisco
Review: Yawwwwwwwwwn.

Coca-Cola Co./Coke Zero - "Mean Troy" - :30

Game On! It's time to see if those $3 million in air time was well-spent or even worth it for the advertisers who sucked it up in this poor economy to maintain or start their reputation as a Super Bowl advertiser.


Anheuser-Busch/Bud Light - "Meeting/Office Cuts" - :30

Summary: Folks are in a budget cutting meeting for their office, and things go arwy when one person suggests they stop buying Bud Light for every meeting.
Agency: DDB, Chicago

Just under two hours until the Super Bowl XLIII kicks off. Here's the in-game ads you can expect to see, sorted by supposed quarter air time (not in any particular order within quarters) and the agencies responsible.

Audi - "Decade Jump" - :60
Agency: Venables Bell & Partners, San Francisco

Bridgestone - "Taters" - :30
Agency: Richards Group, Dallas

Toyota Motor Sales USA - "Faces" - :30
Agency: Burrell Communications, Chicago

PepsiCo Beverages/Pepsi - "Refresh Anthem" - :60
Agency: TBWA/Chiat/Day

PepsiCo Beverages/Pepsi Max - "I'm Good" - :30
Agency: TBWA/Chiat/Day


Folks are losing their jobs left and right, but at least NBC has something to be happy about in this crappy economy. Bloomberg reports that since NBC-TV,sold all its advertising spots at a record $206 million. Apparently they also set a record for pregame ad revenue as well for the NFL from pre- and post-game with $261 million. And that's with the in company GE and Hulu ads, which rumor says that "when NBC agreed to create Hulu with News Corp, it gave the site $50 million worth of advertising time whenever it wanted to use it. Sunday's Super Bowl ad will be the first time Hulu taps that $50 million". Thirty-two different advertisers will be air spots in the 69 slated in-game ad spots.

What does it take for a Super Bowl ad to be great? Here are 10 things to consider while watching the commercials today. Is the ad you're watching:

    1. Memorable? Effectively uses creativity so the product or service that is being sold is remembered.
    2. Thought-provoking? Presents ideas that make you stop and think.
    3. Funny? Uses humor that causes you to laugh until you cry.
    4. Entertaining? Might make you completely forget that there's a stupid football game going on.
    5. Surprising? It's one thing to embargo ads to advertising sites (like Adland), but putting them out on YouTube (full versions or teasers) and the like removes any surprise for the viewer. They end up thinking, yeah, ok, already saw this--no matter if they think it's brilliant! Super Bowl Sunday used to be like Christmas morning for ad grunts, waiting to see the ads. Now, it's anticlimactic for the most part when you've already seen them. Release films to the tradepress and tradesites (like Adland) under embargo to get articles about the ad and drum up hype makes sense - but putting films up on YouTube and the likes, where your ten million dollar spot is seen in a dismal poor quality is a great way to doom your idea. When you spend a great deal on making a fantastic looking film (or even a 3D film), leaking it in teeny-tiny, pixellated stamp-sized movies is an insult to both agency, director, and client. (Obviously sending out embargoed ads to Adland is groovy, we like it!)
    6. Rewarding? Where you don't feel like a chump after having watched it.
    7. Leaving you/them wanting more? Makes the viewer want to see it again, rather than inciting the desire to throw their remote through the TV screen or indifference.
    8. Provocative? Where the ad turns on more people than just those in the ad biz.
    9. Timelessness? Can be enjoyed by viewers of all ages and stands up to the test of time.
    10. Unique? Doing something different. Not relying (only) on fart jokes, anthropomorphic animals, monkeys or gratuitous use of celebrities.

For those who can get an amazing ad out the door, kudos. Just remember, we work in a business where things like this happen.

We have a lot of things to post, and super bowl previews, sneak peaks and full commercials are sliding away from the front page. This is a sticky post to remind all that you can shortcut straight to them via the 2009 Super Bowl XLIII commercials topic. Meanwhile, Super Bowl advertising related news is under the SuperBowl reviews and news category where you can find our top best and worst listings as well as other news. The so-called "banned" PETA advert however is in neither - but you can find that posted here as well, lets see if you get a craving for salad or a 100% beef thermometer when watching it. (p.s. we have the worlds largest super bowl commercial collection which is why we're going so nuts about it!) Don't forget to check out the Super Bowl Commercial Drinking Game we created last year to make the ads even better and the reviewing more fun.

For those with doodle skills I'd like to remind you that Robblink has a competition going on right now where you can win the "Working Holiday in London" book by Art director Gwen Yip - do join in!