reviews superbowl bonanza

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Last night watching the game (well, the ads) I yelped out If you have any stock in Groupon SELL IT NOW We're watching 1999 and just for feet happen again right before our eyes., then I wondered if this was a battle between the two to see who could scare off the most customers. Like 1999, something went very wrong in the execution of the gags in these ads. In 1999, Just for feet "Kenya Mission" killed a whole company, if Groupon isn't careful, this could be them.

This is probably just me, but I chuckled just now when I remembered the 1996 Coors Light Super Bowl commercial "Rocky Mountain high". In this ad, stranger enters the bar, is eyed up by all the local barflies, and then they break into song....

It was an ad for Chrysler, it had no funny gags or groin-kicks, but it did have a celebrity cameo. And even if @adlandjones tweeted he wasn't sure if Eminem was coming to kick his ass if he didn't buy a Chrysler, this is the ad that won the hearts of the Superbowl watching general public. Joe Public told me so, this was my most favorited tweet of the evening.

Like the Clydesdales bow in 2002, America needed this ad. Detroit needed this ad. It was a 3 million dollar pep-talk that actually pep-talked. Well done Chrysler.

So this year, instead of creating the epic Super Bowl Ad spoiler as I've done in the past, this year I went in, with no knowledge (ok, a tiny bit - it's hard to avoid) of what I was going to see. The test was to see if I was less cynical of the ads. Here's what we saw.

1st Quarter:
Bud Lite - Hack Jobs - Putting Bud Light on a counter is an easy way to fix a kitchen. Ok, so what is new here? Nothing. C’mon Bud Light..can we try for a change? This ad was like something an intern did. And that’s not a slam at interns...it’s a slam at ad people who are doing ad work of freshies.

In 7 days, we'll all be gathered around the TV watching Super Bowl XLV. To make watching the ads even more enjoyable (even if they aren't), we've created a Super Bowl Ad Bingo card.

You'll find 4 boards featuring the stereotypical antics we tend to see year in and year out. Who knows, it might even take you only one spot to get to BINGO!

Download and print them before your superbowl party.

Doritos® and Pepsi MAX® are experiencing a bit of controversy regarding their annual Crash The Superbowl competition this year, as two ads depicting gay men have made the rounds on the web as if they were potential Super Bowl ad airs, despite never making it to the final round of the competition.

Frito-Lay Director of Public Relations Chris Kuechenmeister told GLAAD the ads were two out of 5,600 that were submitted to the company for its “Crash the Super Bowl” contest. He said the ads were not among the finalists chosen by a panel of judges, and have no chance of airing during the Super Bowl or otherwise.

We've been psyched since October, when Fox let it be known that the Super Bowl commercial slots were already sold out. So who will not be in the Super Bowl Commercial archive this year?

Monster.com have now moved beyond simple brand awareness. Or maybe they just grew tired of competing with Careerbuilder. Last year they had a fiddling beaver. This year, no beaver at all.

One of the fun things about the the worlds largest super bowl commercials archive is fame-spotting. Here's ten super bowl ads with actors before they were famous.

Before he was Arthur Herbert Fonzarelli, or the shark-jumping Fonzie, Henry Winkler played a son in a family where shaving was such big topic, he brings his razor home when he visits the folks. Ah, the naive ad-scripts of the seventies, even the comic relief line is so old it has whiskers. How appropriate! But wait, there's more! The mother is none other than Frances Sternhagen, a character actress with a long resumé. You might know her as John Carter's grandmother in ER.

From the 1973 super bowl VII commercials.

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