The launch ad that mocks all launch ads, including the giant logo. Charming introduction to the new network by TBWA\\Whybin, Auckland

2Degrees Agency: TBWA\\Whybin, Auckland Production Company: Film Construction Director : Steve Saussey Jac Fitzgerald (DoP) Corey Chalmers (Art Director) Guy Roberts (Art Director) Marg Slater (Agency Producer)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.