180's executive creative director/managing partner Andy Fackrell says: “This film is particularly pertinent now as it is in marked contrast to the superstar marketing activity that has dominated this World Cup."

This is true. And those Adidas wallpaintings are looking quite great. The ad follows a particularly obsessed fan-kid who defaces an Adidas wall painting every time a goal is scored by a player wearing the Adidas F50. The amazing paintings are created by up-and-coming African artists Paul Kasemwana and Espoir Kennedy, and they tell the story of the 2010 FIFA World Cup in traditional African style, the story of 32 heroes and 32 nations battling it out for the greatest prize in football.

Agency: 180 Amsterdam (180/TBWA) Client: Adidas Executive Creative Director: Andy Fackrell Creative Director: Todd Bois Art Director: Martin Terhart Copywriter: Peter Albores Digital Producer: Peter Bassett Producer: Chayenne de Witte Category Director: Matt Jennings Business Affairs: Belen Jerez Director/ Copy: Dan Brooks Editorial Company: U-Turn Content Production Editor: Fiona Fuchs Production Company: U-Turn Content Production Executive Producer: Claire Finn Local Producer: William Griffioen Director of Photography: Grant Apples Sound Recording Studio: Wave Amsterdam Sound Mixer: Nick Smith Producer: Monique Wichard Composer: Gale Paridjanian Composer: Olly Knights Composer: Henri Gaobi Master Recording: Reverb Music
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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