180's executive creative director/managing partner Andy Fackrell says: “This film is particularly pertinent now as it is in marked contrast to the superstar marketing activity that has dominated this World Cup."
This is true. And those Adidas wallpaintings are looking quite great. The ad follows a particularly obsessed fan-kid who defaces an Adidas wall painting every time a goal is scored by a player wearing the Adidas F50. The amazing paintings are created by up-and-coming African artists Paul Kasemwana and Espoir Kennedy, and they tell the story of the 2010 FIFA World Cup in traditional African style, the story of 32 heroes and 32 nations battling it out for the greatest prize in football.