First off, apologies to Drap Zagreb for not having your country in our drop down list, but I believe you may be our first submission from Croatia! And what a fun one, too. This stunt tests guys' patience for beer. You see them walk into a clothing store with their wives or girlfriends who want to do a little shopping. They guys are then handed an iPad with instructions written on it: keep the ladies in the store for an hour and you'll get beer. It's quite funny to see the lengths they'll go try and achieve this. There's also a smart insight to this silliness. Compromise on everything, but not your beer. It's a pretty clever take on the whole "guys hate shopping," riff. I hope the ladies got some clothes out of it, though, or at least some of the beer.

Client: Beck's Croatia Advertising agency: Drap Zagreb Creative director: Davor Runje Creative lead - Ivan Šarić Art director: Ana Petak Account director: Vladimir Karmelić Account assistant: Stipe Bačić Copywriter: Aleksa Tatalović Community manager: Katarina Exle Production: RED STUDIO

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (3)

  • eMuškarac's picture
    eMuškarac (not verified)

    Great one! :)

    Mar 24, 2015
  • Dabitch's picture
    Dabitch

    Country added (sorry about delay)

    Mar 28, 2015