How do you sell a dreamy sparkplug? By introducing the Anne Hathaway lookalike mechanic while it rains bacon. Trivia, there was a temporary bacon-draught in NYC after this ad was made.
Rooster continues working with Grey and Bosch Auto Parts for their "Gut Knows" campaign, and in our third spot, we envision what everyman has on their mind as they teeter on the lines of sleep and consciousness... and oxygen sensors.
We made it rain. And bacon it did rain. And it only took two Costco's in the Greater New York area to make sure we had enough for the fellas to chomp down on and dance in while in lala land.