How do you sell a dreamy sparkplug? By introducing the Anne Hathaway lookalike mechanic while it rains bacon. Trivia, there was a temporary bacon-draught in NYC after this ad was made.

Rooster continues working with Grey and Bosch Auto Parts for their "Gut Knows" campaign, and in our third spot, we envision what everyman has on their mind as they teeter on the lines of sleep and consciousness... and oxygen sensors.
We made it rain. And bacon it did rain. And it only took two Costco's in the Greater New York area to make sure we had enough for the fellas to chomp down on and dance in while in lala land.

Client: Bosch Joerg Hornung: Director RBU Spark Plugs Steve Seppala: Director Product Management Pam Krebs: Director, Advertising and Sales Mary Battiste: SR Marketing Comm. Specialist Agency: Grey Group Rick Cusato: EVP Group Account Director Sophia Donohue: Account Director Emily Lalime: Account Supervisor Erin Bartlett: Account Executive Stu Mair: Associate Creative Director Doug Fallon: VP Associate Creative Director Fred Liedtke: VP Associate Creative Director Kimberly Noyes: Project Manager Sam Howard: Producer - TV Susan Shipman: Business Manager (TV, Radio) Production Company: Rooster Gavin McInnes: Director Sebastian Eldridge: Executive Producer Saxon Eldridge: Executive Producer Robert Gilbert: Director of Photography Kaitlin Del Campo: Production Manager

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    It looks like they're selling oxygen sensors... not spark plugs.

    Jul 25, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I was laughing at your description comparing it to Anne Hathaway. The video is ridiculous.

    Aug 17, 2012