National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Student employees and in-house video staff at the Brigham Young University "oldspiced" an ad for the Harold B. Lee Library, the place to study and be a scholar. This school is now diamonds. "I'm on a cart"
I expect we'll get sick of the old spice homages eventually but I really enjoyed this one.
The team of two full time employees and about 10 students at the Multimedia Production unit came up with the idea, shot it, and edited it in less than a month. The actor is a BYU student, Stephen Jones, who is also very active in a campus comedy troupe.